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Staying Local and Super Regional


Staff member
Mar 19, 2024
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We recently started working with Black Lab Five, a Marshall, Michigan based firm. Founded by Kent Elliott and Kyle Maurer, BL5 have worked extensively in the craft beer industry for nearly 20 years, and previously served as the agency-of-record for both Bell’s Brewery and the Michigan Brewers Guild. We have been hard at work on new consumer campaigns for both Dark Horse and ROAK. We have embarked on a Web site refresh, Consumer-Retailer-Wholesaler newsletter campaign, sponsorship of a local music series, a local spotlight series, me doing a funny-stupid video series, new label art campaign and plenty more.

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