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New Look. New Life. Same Attitude.


Staff member
Mar 19, 2024
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In February we engaged Ebbing Branding and Design to overhaul the Dark Horse Brand. Matt Ebbing came to Dark Horse and spent the entire day with us taking in all that is the Dark Horse Campus. We started with a logo refresh and now have almost completed a new look for all core beers. (Crooked Tree and Raspberry). Matt’s goal was to pay homage to the heart and soul of Dark Horse along with adding a fresh new feel. The team at Ebbing Branding worked closely with Bruno Michaud a unique heritage-tattoo style illustrator based in Bordeaux, France. As you can see the new cans show the traditional grit and style of Dark Horse along with a modern update. We have worked tirelessly on the new look.

Crooked Tree 12oz Cans

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